How to Build a Freight Carrier Network with Carrier Assure

May 16, 2023
Cassandra Gaines

Building a dependable freight carrier network for brokers and carriers can be a challenging task. Delays, fraud, and unreliable partners can lead to wasted time and money for your business. However, by implementing a reliable freight carrier and broker network, you can ensure that your shipments are delivered on time and in good condition while maintaining the trust and loyalty of your customers. This blog explores how Carrier Assure can assist you in establishing a resilient and dependable freight carrier and broker network.

What Is a Freight Carrier Network?

A freight carrier network is a complex system of transportation providers and logistics partnerships that work together to ensure the smooth and efficient movement of goods from one location to another. This network involves various transportation modes like trucks, ships, trains, and airplanes, which collectively create an extensive infrastructure to manage the flow of freight. 

At its core, a freight carrier network is about establishing long-lasting relationships. Carriers in the network aren't simply service providers; they are strategic partners, working closely with shippers to navigate the complex supply chain.  These networks often employ advanced technologies and communication systems to enhance visibility and coordination throughout the supply chain. The collaboration between carriers, shippers, and third-party logistics providers is also a crucial aspect of freight carrier networks, as it helps create a seamless and integrated transportation ecosystem.

The Importance of a Solid Freight Carrier Network

In transportation and logistics, having a solid freight carrier network is vital. It can make or break your business. Why? A robust and healthy freight carrier network will ensure you provide incredible benefits for your customers, such as reliability, cost-effectiveness, flexibility, and risk management, to name a few. On the other hand, having a freight carrier network that is filled with under-performing companies can lead to missed deadlines, increased costs, more frequent claims, a bad reputation, and ultimately, losing your customers.

With this in mind, the most effective way to provide top-tier services and maintain your customer base is to build a robust freight carrier network of high-performing companies. But how can you increase your chances that the companies you hire will perform as expected? Through carrier performance visibility.

The Importance of Carrier Performance Visibility

Having enhanced visibility on freight carrier performance will help you find the right company to transport your goods in order to avoid any risks associated with underperforming carriers, such as delays, fraud, theft, double brokering, and cargo claims, among other issues.

Accessing performance data like business stability, DOT performance, trucking score, or reports is now more accessible and effective than ever with platforms like Carrier Assure, the first performance scoring platform that provides informative guidance on how carriers will move freight using algorithms that incorporate millions of critical data points.

Building a Healthy Freight Carrier Network

By combining this information with your normal vetting process, you can confidently pick and choose your carriers. Building strong carrier relationships with reliable carriers is crucial for the success of your transportation strategy. You may want to consider selecting those with higher scores for high-value shipments and those with lower scores for cheaper and shorter hauls. You can still hire those carriers with lower scores, but you may want to assess the situation further and consider tendering lower-value freight for transport.  

Having these carrier insights allows you to expand your freight carrier network. Instead of only working with those you already know, log in to Carrier Assure and search for new carriers that can provide high service levels and lower costs.  

What could be better than seamlessly arranging for the transport of your or your customer’s shipments? This is only possible with a vast and healthy carrier network, as you will have companies specializing in each type of transportation readily available for your customers.  

Through carrier performance data, you can build a robust carrier network that will allow you to provide the services your customers are looking for and stay competitive. At Carrier Assure, you can visualize our algorithms to hire confidently and take steps to ensure your customers’ shipments are delivered safely and on time.

Ready to optimize your carrier network and enhance your shipping services? Get in touch with Carrier Assure today to explore how our algorithms can empower your freight carrier network.