Privacy Policy

Post date 02/12/2022.
Updated 4/16/2024

Protecting your information online is of the utmost importance to Carrier Assure Inc. (together, “Carrier Assure,'' “we”, “us”, or “our”). This privacy policy (“Privacy Policy”) explains how we process personal information, the types of personal information we collect, how we use your personal information, with whom we share it, the choices you can make about our use of your personal information, how you can contact us, and our data protection practices in relation to personal information collected. When we say “personal information,” we mean your unique identifiers (full name, phone number, email address, IP address, etc.), and information about your characteristics, conditions or behavior that is associated with one of your identifiers or could reasonably be linked to you.  The law in your area may define categories of personal information differently.  

This Privacy Policy applies to information collected through this website and web application located at (the “Site”), any mobile applications associated with the Site or otherwise offered by Carrier Assure (the “Mobile Applications”), all interactive features, applications, data analytics, reviews, scores, widgets, blogs, social networks and social network “tabs”, and other online or wireless offerings that post a link to this Privacy Policy, whether accessed via computer, mobile device or other technology or any associated content, material, software or functionality contained on the Site or Mobile Applications (collectively the “Software” and, together with the Mobile Applications and the Site, the “System”). For purposes of this Privacy Policy, “Carrier Assure” shall include Carrier Assure Inc. and all its affiliates, subsidiaries, shareholders, members, directors, officers, agents, and employees.

This Privacy Policy is incorporated into and is a part of the Terms of Service of the Site, accessible at the following URL: We encourage you to become familiar with the terms and conditions of this Privacy Policy and the Terms of Service.  

YOUR CONSENT. By using the System (or any portion thereof), you agree that this Privacy Policy governs our collection, use, and disclosure of any information collected by us on or through the System. If you do not agree to be bound by this Privacy Policy, you may not access or use the System (or any portion thereof). This Privacy Policy applies only to information collected through the System and not to any information collected offline.

INFORMATION WE COLLECT. We process information about you that you have provided either directly (for example where you have submitted information to us on the Site) or indirectly (for example from publicly available sources, trade associations or from the cookie technology we use on the Site). Carrier Assure collects information about you from various sources. For example, we may have a direct relationship with you, and you may choose to provide personal information to us in connection with that relationship. You may choose to submit information to us, for example, on the Site; in connection with the use of our products, services, or application software, reviews, feedback; and/or when you participate in an offer or promotion; when you respond to a survey, request white papers; or in connection with an actual or potential business relationship with us. We also may obtain information about you from companies that use our products or services; publicly available information systems, consumer reporting agencies, agents and trade associations; and commercial information services. We also collect information from you when you browse the Site using cookie technology.


Users of site

  • Operating system data
  • Weblog data
  • URL Clickstream and path through our Site
  • Name and version of your browser
  • Mobile device unique identifier
  • IP Address
  • Site visit statistics
  • Your name
  • Your email address
  • Your phone number
  • Your fax number
  • Your address
  • Your organization
  • Your customer number
  • Your rep group
  • Information that you enter, in narrative form, into request forms, live customer service chats, reviews, feedback or inquiries or other communications submitted by email
  • Your username and password for your account
  • U.S. Department of Transportation Number
  • FMCSA Operating Authority Number (MC Number)
  • Additional account profile information, such as preferred language
  • Business contact information (such as job title, department and name of organization)
  • Contact information (such as name, postal and/or email address, and phone or fax number, country)
  • Third party contact information that support business processes completed on your behalf (such as consignee or transferee)
  • Information pertaining to shipments and delivery
  • Business financial information (such as financial account information used for payment purposes)
  • Usernames and passwords used to access Carrier Assure resources  
  • IP Address, device ID and statistical information (such as throughput based on the use of online tools s)
  • Survey, reviews, and feedback responses
  • Social Media identifier(s)
  • Transportation operations data such as tracking, tracing,  customer service, metrics
  • IP Address, device ID

HOW WE USE THE INFORMATION WE COLLECT. We use your personal information for a variety of purposes, but in particular to: provide our products and services, market to you (in accordance with your privacy preferences), and, when you’re using our Site and Mobile Applications, to keep a record of the pages you have visited so that we can promote more relevant products and services to you. We also make sure that we have a lawful legal basis to use your personal information.


  • keep a record of the pages on our Site that you have interacted with so that we can better understand your interests and therefore promote more relevant products and services to you;
  • understand and improve the effectiveness of, and troubleshoot our Sites’ and Mobile Applications’ content, functionality, and usability;
  • enforce our Sites’ and Mobile Applications’ terms of use; and
  • provide information (such as white papers, for example), products, and services you request;
  • provide effective customer service and facilitate payments for services;
  • contact you with special offers and other information we believe will be of interest to you (in accordance with your privacy preferences);
  • contact you with information and notices related to your use of our products and services;  
  • utilize remarketing campaigns using online behavioral advertising techniques;
  • invite you to participate in surveys and provide feedback to us (in accordance with your privacy preferences);
  • improve our products and services and develop new products and services;
  • optimize our business operations (for example, to help us understand best routes so that we can deliver a more effective service);
  • improve our marketing and promotional efforts (for example, by using technology and social media to help understand whether a particular company may be considering making a transportation decision);
  • understand and improve the effectiveness of, and troubleshoot, our System’s functionality and usability; and enforce any commercial agreement;
  • provide services that require regulatory oversight (such as customs procedures);
  • provide information, products, and services you request;
  • provide effective customer service and facilitate payments or provide credit for services
  • communicate and coordinate shipment status information such as location and estimated time of arrival;
  • comply with the security requirements of our customers (verification procedures to access facilities);
  • provide insights into shipment characteristics, strategies, and allocation of transportation assets; and
  • utilize remarketing campaigns using online behavioral advertising techniques.

All audiences

  • promote compliance with applicable legal requirements, industry standards, and corporate policies;
  • promote security to protect against and prevent fraud, claims, and other liabilities and to manage corporate risk exposure; and
  • any other purpose for which we provide notice at the time of collection.

INFORMATION WE SHARE. We don't share personal information in unlawful ways. We may share the personal information we collect with:

  • our affiliates;
  • regulators, governments, and authorized law enforcement agencies (when required or compelled through legal mechanisms);
  • to other third parties when allowed or required by law (for example to prevent or investigate a possible crime, such as fraud or identity theft);
  • third parties to perform activities that you request;
  • courts, tribunals, arbitrators, or other judicial committees;
  • our professional advisors and auditors;
  • a successor or potential successor organization if, for example, we transfer the ownership or operation of one of our Site to another organization or if we merge with another organization; and
  • a third-party vendor we appoint to perform tasks on our behalf and under our instruction. In particular, we use cloud providers that host and perform services on our behalf. These third-party vendors are not allowed to use your personal information for their own purposes, and they are bound to protect your personal information in a manner consistent with our own policies and practices, and relevant legislation

You may choose to use certain features on our Site for which we work with other entities. These features, which may include social networking and geographic location tools, are operated by third parties that are not affiliated with Carrier Assure. We share information gathered from third-party cookies with the providers of the technology such as; YouTube, Facebook, Twitter, and LinkedIn. These third parties may use personal information in accordance with their own privacy policies. We strongly suggest you review the applicable third party’s privacy policies if you use the relevant features.

DATA TRANSFERS. We may transfer your personal information outside of your home country to countries that may not offer an equivalent level of protection for personal information to the laws of your home country. When we do this, we take steps that the law requires to make sure that your personal information is properly protected. These measures include data transfer agreements implementing standard data protection clauses. To obtain more information about the safeguards we have in place, please use our contact details set out under the header “How to Contact Us” below.

YOUR RIGHTS AND CHOICES. We want to make sure that you feel in control of your personal information and that you know how you can change your mind if you don’t want to receive our marketing emails anymore. We will offer you certain choices about what personal information we collect from you, how we use that information, and how we communicate with you. We typically offer you an opportunity to choose whether you want to receive certain communications from us, generally by offering an "opt-in" or an "opt-out" option, depending on applicable law, when you first provide contact information through the Site or Mobile Applications. . In addition, we will include an "unsubscribe" link in each electronic newsletter or promotional email we send so that you can inform us if you do not wish to receive such communications in the future.

Subject to applicable law, you may have the right to:

  • request access to and receive information about the personal information we maintain about you;
  • update and correct inaccuracies in your personal information; and
  • have your personal information transferred, blocked, or deleted.

We will promptly respond to such requests and may ask you for additional information to verify your identity in order to appropriately respond. In most cases, we will provide access and correct or delete any inaccurate information you discover. In some cases, however, we may limit or deny your request if we have a lawful justification. If you would like to exercise any of these rights about your personal information that we hold, please use our contact details set out under the header “How to Contact Us” below.

Please note that there are some instances where we must process your personal information in order to deliver our services. For example, when accepting the terms of use or end-user license agreement for our Mobile Application, we must collect data from your mobile device in order for the software to work properly.

COOKIE STATEMENT. Carrier Assure uses cookies, pixel tags, and other technologies (“Cookies”) to automatically collect information about your interactions, such as browser type, pages viewed, links clicked, and other actions you take in connection with our Site, online ads, and email. Cookies are small pieces of data (alpha-numerical files) that are downloaded to your device when you visit a website to collect information about your use of the website. Cookies are sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow our Site to remember information about you to make it easier for you to use our Site. Other tracking technologies may use unique identifiers to track and facilitate your use of our Site.  

WHY DO WE USE COOKIES? We use Cookies for a variety of purposes, including to facilitate navigation, to display information more effectively, to personalize your experience, to understand how our Site is used, to market our products and services, to measure the success of our marketing campaigns, and for security purposes.

WHAT COOKIES DO WE USE AND HOW LONG WILL THEY STAY ON YOUR DEVICE? We categorize our cookies into four types: Necessary, Preferences, Statistics, and Marketing.

Type of Cookie



Necessary Cookies help make the Site usable by enabling basic functions like page navigation and access to secure areas of the Site. The Site cannot function properly without these cookies.


Preferences Cookies enable our Site to remember information that changes the way the Site behaves or looks, like your preferred language or your preferred region.


Statistics Cookies help us understand how visitors interact with our Site. They provide us information about how visitors use our technology, which pages they visit, which links they use, and how long they stay on each page. The information we collect from these Cookies does not identify you personally but in some cases, we may be able to link the information from statistics Cookies to your personal identifiable information.


Marketing Cookies are used to track visitors using our Site and across other websites. The intention is to display information relevant and engaging for you and thereby providing you a more enhanced user experience, as well as to identify future business opportunities.


Unclassified Cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.

HOW TO CHANGE YOUR PREFERENCES SO THAT COOKIES ARE NOT SET ON YOUR DEVICE. Most devices allow you to block Cookies by adjusting the settings on your browser. However, if you use your browser settings to block all Cookies (including necessary Cookies, such as those allowing you to log in) you may not be able to access all or parts of our Site or our Site may not function as effectively.

SWEEPSTAKES, PROMOTIONS, CONTESTS AND SURVEYS. On the System, you may wish to participate in online polls, surveys, contests, sweepstakes, and other promotions that we may offer from time to time. Participation in these polls, surveys, contests, sweepstakes, and promotions is completely voluntary; you have a choice about whether or not to disclose information required to enter. Information requested may include personal contact information such as your name, address, date of birth, phone number, mobile phone number, e-mail address, username, and/or similar information. In addition, as noted above, we may share this information with our affiliates, and other organizations or entities. Through these online polls, surveys and promotions, you may choose to participate in activities such as sharing information found on the System with others and sending email invitations. In connection with any online polls, surveys, contests, sweepstakes, and other promotions that we may offer from time to time via the System, we use the information you provide to administer the polls, surveys, contests, sweepstakes and other promotions. Subject to applicable contractual or legal restrictions, we also may use the information to communicate with you, or the other people you select, about our services or our marketing partners may use such information to communicate with you about the online polls, surveys, contests, sweepstakes or other promotions or their products and services.

EXTERNAL CONSIDERATIONS. Certain portions of the System may include links to other internet sites or other third-party applications or systems as a convenience to System users. The inclusion of any link, or third-party applications or materials, does not imply our endorsement of any other company, its products, services or privacy practices. Furthermore, Carrier Assure shall not be and cannot be held responsible or liable for personal information disclosed by you to third parties that you reach through links on the System. We encourage you to seek out and read the privacy policy of each website that you visit. In addition, should you happen to initiate a transaction on a linked website or third party application, even if you reached such site or application through the System, the information that you submit to complete that transaction becomes subject to the privacy practices of the operator of the applicable website or third party application. You should read the privacy policies of each such website or application to understand how personal information that is collected about you is used and protected.

SECURITY. Carrier Assure takes commercially reasonable measures to secure and protect information transmitted via or stored on the System. However, no data transmission over the internet can be guaranteed to be 100% secure. As a result, Carrier Assure cannot ensure or warrant the security of any information transmitted to the System. You agree to immediately notify us of any breach of the System’s security, this Privacy Policy, or the Terms of Service of which you become aware.

SOCIAL MEDIA PLATFORMS AND WEBSITES. Any information, communications, or material of any type or nature that you submit to the System or any of our pages contained on a social media platform or website by email, posting, messaging, uploading, downloading, or otherwise (collectively, the “Submissions”) is done at your own risk and without any expectation of privacy. We cannot control the actions of other users of the System or any social media platform and are therefore not responsible for any Submissions contained on a social media platform or website (or which are viewable on the System by other users). Additionally, by visiting any of our pages that are contained on any social media platform or website, you are representing and warranting to us that you have reviewed the applicable privacy policy and terms of use of such website or social media platform and that you will abide by all such provisions contained therein.

CHILDREN’S POLICY. The content of our System is appropriate for, but not targeted to, children under the age of thirteen. Carrier Assure does not market products or services to this age group and he System is not intended for use by children under the age of thirteen;. If you are aware of any use of the System (or any portion thereof) by a child under thirteen, please inform Carrier Assure immediately so that Carrier Assure can terminate such usage.

VISITING THE SYSTEM FROM OUTSIDE THE UNITED STATES. If you are visiting the System, or any part thereof, from outside of the United States of America, please be aware that your information may be transferred to, stored, or processed in the United States, where our servers are located, and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country, but please be assured that we take steps to protect your privacy. By using any portion of the System, you understand and consent to the transfer of your information to our facilities in the United States and those third parties with whom we share it as described in this Privacy Policy.

UPDATES TO OUR PRIVACY POLICY. This Privacy Policy describes Carrier Assure’s current data protection policies and practices. The most recent version of the Privacy Policy is reflected by the Post Date located at the top of this Privacy Policy. All such updates and amendments are effective immediately upon notice thereof, which we may give by any means, including, but not limited to, by posting a revised version of this Privacy Policy or other notice on the Site and/or the Mobile Applications. You should view this Privacy Policy often to stay informed of changes that may affect you, as your continued use of the System signifies your continuing consent to be bound by this Privacy Policy. We expressly reserve the right to update this Privacy Policy periodically and without prior notice to you to reflect changes in those policies and practices. We will also indicate at the top of this Privacy Policy when it was most recently updated. Our electronically or otherwise properly stored copies of this Privacy Policy shall be deemed to be the true, complete, valid, authentic, and enforceable copy of the version of this Privacy Policy which was in force on each respective date you visited the System. This Privacy Policy is not intended to and does not create any contractual or other legal rights in or on behalf of any party other than Carrier Assure.

ONGOING COMMUNICATIONS. The System may provide you with the opportunity to elect to receive future communications about Carrier Assure products and services. If you authorize these communications, we may contact you periodically with such information. However, if you later change your mind and would like to stop receiving such communications, please contact us at the address listed below and let us know that you would like to be removed from all further communications or click the link at the bottom of any email you receive from us and follow the instructions. Please allow us a reasonable period of time in order to satisfy your request, as some promotions may already be in process. Please note that even if you opt-out as described above, Carrier Assure may retain your collected information (including Personal Information) for analytical purposes and other internal purposes, including an ability to reconnect you with such information if you later opt-in to any services or functionalities provided via the System.

THE GENERAL DATA PROTECTION REGULATION ("GDPR"). The GDPR requires us to tell individuals some extra information about how we process their personal information. We take steps to ensure that the personal information we process about you is retained for only as long as it is necessary for the purpose for which it was collected. After this period, it will be deleted or in some cases anonymized. For more information about the retention periods we apply to personal data please contact us. You have certain rights in relation to your personal information. These include the right to object to the processing of your information for certain purposes, the right to access your personal information, and the ability to erase, restrict or receive a machine-readable copy of your personal information. We will handle any request to exercise your rights in accordance with applicable law and any relevant legal exemptions. To exercise your rights under the GDPR, please contact us as specified in the “How to Contact Us” section below. You may also have the right to complain to a data protection authority if you think we have processed your personal information unlawfully. If you have such concerns please contact us in the first instance (using the contact details specified in the “How to Contact Us” section below) so that we can investigate, and hopefully resolve, your concerns.

CALIFORNIA RESIDENTS – CALIFORNIA CONSUMER PRIVACY ACT (CCPA) RIGHTS. If you are a California resident, this section applies to you. The California Consumer Privacy Act (“CCPA”) requires that we provide transparency about personal information we “sell,” which broadly means scenarios in which Carrier Assure has shared personal information with third parties in exchange for valuable consideration. Carrier Assure does not sell personal information; however, we allow California residents to opt-out of future sales of their personal information by submitting a “Do Not Sell My Personal Information” request by email to the email address displayed on our Site. If you would like to use an authorized agent to exercise your rights, we may request evidence that you have provided such agent with power of attorney or that the agent otherwise has valid written authority to submit requests on your behalf. We will not discriminate against you if you exercise your rights under the CCPA.

HOW TO CONTACT US. If you have any questions or comments about this Privacy Policy, or if you would like us to update information we have about you or your preferences, you may contact us using the information below.

Carrier Assure Inc.


SESSION REPLAY. We use session replay technologies on our website to enhance your browsing experience. Session replay allows us to record and analyze how Users, including you, interact with our website, including mouse movements, clicks, and scrolling as well as keystrokes. This helps us identify usability issues, improve website functionality, and enhance user satisfaction. Please note the following regarding Carrier Assure’s use of session replay:

  1. Data Collection: Session replay may collect data such as IP addresses, browser type, device information, and interactions with our website only.
  1. Usage: The recorded sessions are used for internal analysis and optimization purposes only; user’s cameras are never accessed.
  1. Data Protection: We take measures to protect the privacy and security of session replay data, including encryption and access controls.
  1. Opt-Out: In order to proceed to our website, you explicitly consented to your use of session replay. You have the option to opt-out of session replay by adjusting your browser settings or contacting us directly at
  1. Third-Party Services: Session replay is provided by third-party vendors, and their use of data is governed by their respective privacy policies.