How Carrier Assure Utilizes Carrier Performance Data

May 9, 2023
Cassandra Gaines

Carrier performance data is fundamental in determining the right company to transport your or your customer’s freight. Without carrier performance data, shippers and brokers are left to perform their own, far less reliable assessment of potential carrier performance.

To obtain carrier performance information, many companies use antiquated third-party sites to search through confusing and time-consuming FMCSA databases or perform little to no diligence at all. But with Carrier Assure, shippers and brokers now have access to this incredibly useful information in a matter of minutes in an easy-to-read and understandable format. By signing up with Carrier Assure, the first performance scoring software, shippers and brokers have access to real-time, informative, consistent, and reliable performance metrics and data.

Utilizing Carrier Performance Data

Select the right carrier

The first and most obvious way of utilizing this type of data is to select the right carrier for your freight transportation needs. By analyzing performance information, shippers and brokers can make an informed decision to better avoid double brokering, fraud, theft, cargo claims, and other transportation issues.  

Unfortunately, the more traditional method of only making phone calls or sending emails to carriers is far less effective when not used in combination with Carrier Assure’s performance scoring platform, which assesses market statistics, peer groups, and millions of data points. With Carrier Assure, companies can broaden their reach and find suitable carriers in minutes so they can contract confidently.

Create a healthier carrier network

Shippers and brokers don’t use just one carrier to transport all their shipments. Depending on the number and types of shipments, they’ll use various transportation companies. For a company to ensure top-tier service levels, it must be able to respond to any freight, and this is only possible by creating a vast carrier network.  

Even though your number of carriers is critical, quality is pivotal. Having a healthy carrier network with high-scoring and quality carriers will assist you in maintaining outstanding service levels.

Increase transparency and visibility throughout the supply chain

In most cases, data gets lost in translation. Companies can sometimes become very protective of their information. Even though protecting data is a good practice, if you do not provide critical information to your future business partners, trust will not be maintained.  

Visualizing data ensures you obtain the transparency you need for better service levels. Knowing the carrier’s score and other performance-related data helps you choose the right company to transport your freight.  

Performance data is critical within the transportation and logistics industry because it provides informative guidance on past data to help you make an informed determination on how carriers may perform in the future. By combining this information with your normal vetting process, shippers and brokers can make a data-driven decision and select the right carrier for each type of load.  

Are you searching for the perfect carrier? Sign up at and find the freight unicorns of the industry!