I’ve been hearing about Project44’s new platform, Movement, for months. Everywhere I turned, shippers managing a lot of freight were talking about how it was “changing the game.” So when Project44 offered to give me a personal demo, I jumped at the chance.
I’ve spent years working with shippers, logistics brokers, and carriers, so I know the difference between buzzwords and genuine innovation. I wanted to see for myself whether Movement was really doing something new or just another visibility tool with a prettier dashboard.
Turns out, it’s more than visibility. It’s execution.
Freight’s Biggest Problem? Knowing Isn’t Doing.
Every logistics team knows this pain: you finally get visibility into your shipments, you can see what’s delayed… and yet your team is still buried in work, chasing carriers, updating spreadsheets, calling dispatch, emailing customers, managing documents.
Visibility gave us data, but not action.
Movement is Project44’s answer to that. It’s built to connect, act on, and automate supply chain decisions all in one place.
Here’s What I Found Inside Movement
The platform is organized around four layers: Connect. See. Act. Automate.Each one builds on the other, and when you use them together, it feels like someone finally stitched all your disconnected freight tools into one system.
- Connect: Everything, Finally in One Place
The first thing I noticed during the demo: Movement doesn’t just show you data, it connects everything.
APIs pull in data from your TMS, ERP, carrier tools, and document systems. You can even bring in partner data from carriers, brokers, or suppliers.
No more juggling multiple tabs or waiting for updates. It’s all there, live, and unified.
- See: A Dashboard That Tells You What Actually Matters
Once the data flows in, Movement organizes it beautifully.
You get a live shipment view sortable by status, carrier, region, customer, whatever you need. Exception alerts are prioritized by business impact (finally!). And every team can have their own dashboard view.
Instead of just seeing what’s late, you see why it’s late, who it impacts, and what needs to happen next.
- Act: Fix Problems Without Leaving the Screen
Here’s where I realized Movement isn’t “just visibility.”
Say a shipment is delayed. You can rebook it, message the carrier, update the consignee, or attach notes, right in the same interface. You can even invite external partners to a view-only dashboard —no login required.
Everything’s tracked, timestamped, and auditable. That’s visibility and control, together.
- Automate: Let AI Do the Repetitive Work
Project44 didn’t stop at workflows. Movement includes AI agents that actually perform freight tasks on your behalf.
These agents can rebook failed shipments, contact carriers for ETAs, automatically update customers, clean shipment data, and even suggest alternate carriers or modes based on past success rates.
They act like digital team members: fast, tireless, and shockingly bright.
The Customer Experience Side
Movement also upgrades the customer-facing side of logistics. There’s delivery appointment scheduling, consumer-style tracking, and last-mile insights that flag issues before they become service failures.
One Project44 customer, Home Depot, reported a 70% drop in “Where’s my order?” calls after implementation. That stat caught my attention.
Carrier Assure Inside Movement: Real-Time Risk Intelligence
Here’s where I got excited. Movement integrates Carrier Assure directly into the bidding phase.
When shippers view available carriers or brokers for a load, the Carrier Assure score appears right next to each provider’s name. That means risk levels are visible before a load is assigned—no need to switch tabs or open another app.
High-risk carriers are flagged in real time so that shippers can make faster, safer decisions.
That’s precisely the kind of built-in protection logistics needs.
Final Thoughts
After my demo, I can honestly say: Movement isn’t just about visibility. It’s about turning visibility into action, and it’s doing it with intelligence, automation, and partnership in mind.
And now, with Carrier Assure embedded directly inside, shippers don’t just move freight.They move smarter, safer, and faster.
