Top 3 Areas your Transportation Business Needs to Improve in the US

April 20, 2023
Cassandra Gaines

We are all looking for the perfect strategy to be successful. But sometimes, we get caught up in thinking that this means complex, time-consuming, or out-of-budget tactics, and we fall back into our old habits. In reality, a thriving business within the transportation and logistics industry needs to go back to basics and focus on what matters most: carrier performance visibility, forgetting old habits, and building a robust carrier network.  Let’s zero in on these three pillars for success:

Carrier Performance Visibility

Today’s levels of disruptions require solid management strategies that provide complete visibility over the entire transportation process to ensure end-users receive their goods on time. But visibility starts way before the actual movement of freight. Visibility starts from choosing a suitable carrier for each service you’ll be providing.  

Selecting the right transportation company is the first step to successful delivery. A vital element to consider is their performance. Instead of sifting through FMCSA data, you can trust Carrier Assure. Carrier Assure is the first performance scoring software that anticipates how a carrier will transport your goods.  

With Carrier Assure, you can efficiently find the perfect carrier and select them depending on their data-based score, allowing you to meet your KPIs, whether it’s on-time delivery, consistent tracking, or excellent customer service.  

Getting Rid of Old Habits

Old habits die hard, right? It’s understandable. People want to do what has already been done, especially if it works. But considering the current market environment, doing the same doesn’t cut it anymore. Companies must work hard to build an offering that stands out and provides their customers with actual added value.  

In transportation and logistics, business as usual means sticking to more traditional methods that, although they can be fruitful, are less efficient than more tech-enabled methods. Companies sometimes stick with carriers they have worked with before because they have created a relationship with them and know that they’ll deliver. But sometimes, they’re not necessarily the best.  

Instead of trusting carriers because you’ve worked with them before, you can broaden your carrier network by using Carrier Assure, where you’ll find the perfect partner for each of your transportation needs.  

A Robust Carrier Network

Lastly, businesses need to improve their carrier network to thrive. This means broadening your current network to ensure you choose a suitable carrier for your transportation services. It’s not just about having a couple of great carriers; it’s about having a variety of carriers for each type of load you’ll be transporting.  

With Carrier Assure, you can choose which carrier you’ll work with depending on their score (a score that’s based on FMSCA data). Suppose you’re going to transport a small, less valuable load within a shorter distance. In that case, you can choose a lower-scoring carrier. But if you’re hauling heavy loads, long-distance, or high-value freight, selecting a carrier with a high score is critical.  

These are just some key business areas companies must improve to stay competitive. With Carrier Assure, the industry’s first performance scoring software, you’ll be able to improve carrier performance visibility, forget about old habits, and build a robust carrier network, ultimately helping you provide better services and improve overall customer satisfaction.    

Want to know more about Carrier Assure? Visit our website,, for more!